Rum in the sun.
Rum that keeps the party going.
Rum away with Lūla.
About
Lūla Rum
Lūla is Australia’s newest addition to your Saturday night repertoire; founded in the nation’s Sugar Cane Capital Queensland - so you know you’re onto a good thing. We like to think of her as The Mrs Robinson of Rums.
Distilled from the finest South Pacific rums
Matured in ex-American Oak Barrels
Crisp and light-bodied
With soft minerality and crystal-clear purity
Silver Medal, World Spirits Awards 2022
A YUMMY
RUMMY STORY
Now more than ever is a time to push conventional boundaries and shed a little sunshine onto the dark connotations Rum has been synonymous with and allowing the fun and escapism back into the liquid.
We're for the death of suspenders & passwords and the rise of high 5’s and party shirts’, Let's bring back the fun to rum.
“Rum has traditionally pulled the short straw in the spirits market, with dusty associations tied to men, motorsports, pirates and punching on, so we thought it was about time we changed that.” - Jesse Stowers (Founder and Chief Story Teller)
Where to Find Lūla?
Start sipping ASAP with the help of our wonderful stockists
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Get in Touch
Get in Touch
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